Business Practices
Lorenz Sales believes it must continually develop it's employees and business systems
for long term success. Initiatives in tuition reimbursement, sales training, product training and
systems development reflect those values.
Over the last few years, tuition
reimbursement for the equivalent of 2 years of college credits has been paid for . New skills in product knowledge, business
acumen and IT systems have provided
an excellent return on our investment.
Recent sales training of our outside
sales staff has proven to be very beneficial. Up to 21 days of training per
outside salesperson has given our staff a common tactical language and has raised our
performance to new heights.
Lorenz Sales also continues to invest heavily
in system tools to help manage our business (increase sales). We created a
custom database that contains sales data going back from 2000 to today. It
is PC based thus allowing mobile access to reports for the salesperson on
the go. With a easy to use GUI interface, the salesperson can easily create custom reports
where data can be
sorted based on geography, time, customer, principal, salesperson and
distributor. This
tool has proven invaluable.
Example of a report for sales by quarter in the
year 2000 for a specific market and for customers (blurred) with sales (blurred)
greater than $10,000 and less than $0.
Part of our expertise is market knowledge. As a
matter of course, we track the account
base TAM. This information helps guide
our strategy and establish expectations.
Partial list of KC accounts (customer name blurred). Information such as design locations, manufacturing
locations
(blurred) , direct TAM,
indirect TAM, and product manufactured (blurred) is maintained.
